PlayboyU.com

Online Community Consulting

PlayboyU.com Marketing Director Chip Ross, enlisted Elettro Interactive to work directly with Playboy through the early concept to post release phases of this large online community. Elettro Interactive provided expertise with online marketing, viral marketing, Internet 2.0, SEO, community development, security, contest integration, programming framework recommendations, as well as general marketing strategy.

“One of the first things I did when accepting the job to build PlayboyU.com and its marketing agenda, was to immediately meet with Elettro Interactive on a weekly basis a half year before the launch of the site. Their ideas and incite on how the internet and community works online has been invaluable to how we manage the community, how we promote the community on-line as well as coordinated efforts with live events offline.”

- Chip Ross, Marketing Director PlayboyU.com