Nelly's T-Mobile Sidekick

Universal Music Group / T-Mobile

Elettro Interactive concepted and produced the graphics, animation and backend technology. This system allows Nelly to upload pictures, videos, plus write blogs directly on his T-Mobile Sidekick.

Elettro Interactive then created a full flash frontend that mimics the actual sidekick device, allowing Nelly fans and Nelly.net visitors to view the content Nelly himself posts live from his latest world tour.