Elettro Swims With Big Fish: Universal Music, Showtime and Warner Bros.

Saturday, 20 February 2010 04:12

Over the years, major players in the world of TV, film and music have called upon the expertise of Elettro Interactive for graphics, art design/direction and website concepts for optimum brand positioning.

In 2008, Universal Music Group, the world's largest music label, turned to Elettro Interactive for fresher design solutions for their First Play website for it to maximize its potential. Elettro Interactive conceptualized for First Play design comps hinged on only the best in terms of graphics and design. UMG also worked hand in hand with Elettro Interactive in creating a bigger presence for Nelly, a UMG mega talent. Elettro deviced an interactive blog platform that enables Nelly to easily create interactive text blogs containing live backstage and after-show photos and stage-shot concert videos straight from his T-Mobile Sidekick Phone. This allowed Nelly to not only connect with his fans even when while being away on tours but also to create real-time hype for ongoing and future projects and maximum viral exposure.

Elettro Interactive was invited by Showtime to create graphic and website concepts for the hit series, Dexter.  Furthermore, Warner Bros. Films has also sought Elettro Interactive to pitch art design concepts for both Get Smart and Where The Wild Things Are feature film websites.

Indeed Elettro Interactive sets the bar high within its own ranks. Elettro Interactive designers firmly believe that technology is a means to an end of providing users intensely gratifying visual experiences. Today as it had never been, expert art direction is not only vital for how businesses make their presence felt-- it is the make-or-break, it is everything. In the entertainment industry you must satisfy a very discriminating audience, achievable only with design concepts that encompass a wide range of topics, moods and style rules. The Elettro Interactive development team consider themselves artists and they are passionate about cultivating an artistically driven culture that flows over to every project-- project after project. Whether you are a big-name industry leader or a startup venture, Elettro Interactive will accord you world class art design concepts that are strategically sound and visually high-impact.

Click to view Nelly's Mobile Sidekick